SOLUTIONS / Juice Production Lines

Maktech is presenting creative products and concepts to help manufacturers develop the right solutions which will bring fresh impetus to the market for juices and beverages with a high juice content.

Labeling the origin of exotic juices

The fruits featured in each juice are commonly used in the respective area. The point of distinction here is that the fruits' origin can be indicated on the product label.

Juices have traditionally had to satisfy two consumer trends: they have to offer a healthy added value and have a delicious taste. Nowadays, however, those factors alone are not enough to stimulate demand on European markets which are stagnant, if not declining. In addition to the classic flavors of apple and orange, people now want exotic tastes, innovative concepts and sustainably manufactured products.

New products are blue, dark-bluish black and pink – and guaranteed to turn heads! The colors of the “Nectar Color Range” indicate the flavor of the fruits used in each beverage. The blue flavor contains for instance fruit juice concentrates from plums, blueberries and red grapes. The dark kind is nearly black and is made of concentrates of blackberries and blackcurrant. The third nectar compound is pink and based on raspberry, cherry and pomegranate.